As the seasons change and warm weather rolls into our respective marketplaces, we find that hot coffee sales can drop around 20 percent or more. Many retailers watch consumers walk around their streets with cups of iced coffee from their favorite coffee or doughnut shop. They find themselves wondering: “We have great coffees. Why won’t they come in my store for an iced coffee? How can I increase my iced coffee sales?” Let’s begin by addressing several things all factored into the consumer’s buying-decision process: Where is the iced coffee located in the store? Where is the supply of ice located in the store? What type of iced coffee are you selling? Is the coffee dispensed cold? How does the...